我们就必须建立自主品牌
“we must establish our own brands”
THE DIALOGUE REEL
想要抵挡住冲击的浪潮
“To withstand the impact,”
我们 就 必须 建立自主品牌
“we must establish our own brands”
把中国制造的口碑打出去
“and build a good reputation”
Direct spoken expression in this communicative setting.
Reflects the industrial upgrading background and collective corporate ambition of Chinese manufacturing transitioning from early contract manufacturing (OEM) toward owning proprietary core technologies and brand equity ('zi zhu pin pai').
LEARNING CHUNKS & PARTICLES
independent brand; proprietary brand developed in-house with proprietary intellectual property rights
A very common noun phrase in business and economic contexts, frequently collocated with verbs like 'establish', 'build', or 'cultivate'.
must; have to; expressing practical or logical necessity
Used to emphasize the urgency and necessity of an action, very common in formal business speeches and rallying meetings.
